Microsoft Advertising has rolled out Facebook Import tool on Friday for advertisers to import their Facebook Ads campaigns, ad groups (ad sets), ads and images, budget, schedule, bids and strategy, location, and demographic (Age, Gender) targeting seamlessly. Microsoft Advertising uses similar targeting options as Facebook Ads but some data like language and connections targets might… Read More »
Starting from the beginning of April 2021, advertisers won’t be able to see the ‘Average Position’ in Microsoft Advertising (formerly Bing Ads) performance reporting as the metric has been retired in favor of new prominence metrics. In the last year Jan 2020, Microsoft officially announced that the Average Position metric will be deprecated from performance… Read More »
Google confirmed that, Responsive Search Ads (RSAs) will officially become the new default ad type for search campaigns in Google ads, although traditional expanded text ads (ETAs) can still be created if needed. This announcement seems another step toward automated Google Ads powered by machine-learning. Google gave a hint on this update in the last… Read More »